April 7, 2025
MyVelo TV, offering a smart TV box for free television with streaming integration, has announced a new integration with Advanced HDR by Technicolor, the high-dynamic range (HDR) video technology developed and deployed by InterDigital and Philips.
The collaboration delivers a television experience optimized for the ATSC 3.0 (NextGen TV) standard across the Americas.
Advanced HDR by Technicolor technology will be featured in Premiere, MyVelo TV’s NextGen Smart TV box — designed to offer viewers access to free over-the-air broadcast TV and streaming services, with the visuals enabled through HDR profiles.
Currently, HDR broadcasts in Advanced HDR by Technicolor are available 24 hours a day, seven days a week across more than 180 channels nationwide featuring live sports, news and entertainment programming from Sinclair, PBS, Gray Television, Capital Broadcasting along with an increasing number of adoptions.
“We’re committed to delivering the best possible picture quality and compatibility to our customers,” Mark Jensen, CEO and Co-founder of MyVelo TV, said in a statement. “Integrating Advanced HDR by Technicolor allows us to support the new and increasingly adopted ATSC 3.0 standard while maintaining backward compatibility. It reinforces our mission: providing choice, accessibility, and cost-effectiveness to consumers.”
Premiere is a NextGen Smart TV box, combining free over-the-air TV and OTT streaming services in a single, easy-to-use device. It supports a wide range of television displays, including older models that may not natively handle HDR content.
Premiere will now support Advanced HDR by Technicolor’s SL-HDR1, a dynamic HDR solution that optimizes SDR and HDR content in real-time for more lifelike images and rich contrast, particularly useful for live sports — a central focus of MyVelo TV’s programming and user engagement strategy.
“Live sports are a major part of our content focus,” added Jensen. “Of the 20 new video ads we’re rolling out this season, 15 are centered around sports. From auto racing to pickleball, our viewers are passionate about free, high-quality sports content — and Advanced HDR helps us make that experience even more immersive.”
Premiere will be the first of several products from MyVelo TV to integrate Advanced HDR by Technicolor as the company looks to standardize high-performance viewing across its entire hardware family. The box will be available wherever the ATSC 3.0 standard is adopted — including the United States, Jamaica, Trinidad and Tobago, the U.S. Virgin Islands and Puerto Rico, with availability in Canada, Mexico and Brazil soon.
“We believe Premiere will be the most comprehensive and compliant set-top receiver available for NextGen TV — covering every major HDR profile listed in the ATSC 3.0 spec,” Steve Calzone, CTO and co-founder of MyVelo TV, said in a statement. “That gives consumers peace of mind and exceptional performance, now and into the future.”
“By bringing SL-HDR1 to a consumer-focused platform like MyVelo TV Premiere, we’re making next-generation visual experiences more accessible than ever before. It’s a meaningful step in our mission to deliver superior picture quality — especially for live sports and broadcast content — while ensuring full compatibility with today’s diverse range of TVs,” Rick Dumont, head of business development for HDR at Philips, said in a statement.
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